Power Tapes
Power Tapes
METAX Lotions
METAX Lotions
Joint Supports
Joint Supports
Functional Apparels
Functional Apparels
Foot Cares
Foot Cares
Wellness Jewelries
Wellness Jewelries
Body Cares
Body Cares
Homewares
Homewares

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SOS: Revolutionary Wellness Care

Your Body. Your Goals.

One Use. Total Transformation.

Phiten Body Care Quiz

From targeted area care to full-body conditioning, discover your personalised Phiten care plan—powered by Japanese WellnessTech.

Take 5 minutes. Feel the difference. Let’s build your care plan.

Customize -- My Care Plan
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Technology Care

Innovative
Technology. Proven Health Benefits.

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Core-Body Support

Support from
within. Promotes heathy life conditioning.

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Safe and Smart

Holistic support
without additives or reliance on medicine.

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Wellness Lifestyle

Design As
Essentials. Seamless Integration into Your Daily Routine.

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Holistic Care

Sport, Work,
Muscle, Joint, Sleep Care.

Technology for Health & Wellness

#1 TECHNOLOGY-BASED TRUSTED BRAND

Empowering well-being through innovative technology since 1983.

Japanese Award-Winning Health and Wellness Innovative Technology

Empowering Wellness for Millions Worldwide

Trusted by athletes and wellness seekers alike, Phiten is backed by Japanese innovation and over 40 years of research.

Our technology-infused products are rigorously developed to support relaxation, recovery, and performance.

AQUAMETAL TECHNOLOGY

See all health benefits

⭐️⭐️⭐️⭐️⭐️⭐️ Trusted in 20+ Countries Worldwide

Over 2.3 Million

Power Tapes Sold Globally

Here's why we're the No.1 Technology-based Health & Wellnes brand in the world.

★★★★★ 4.8/5 • Japanese Brand Over 40 Years of Trusted Reviews

Trusted by Real People

Inspired by Every Dream

Discover authentic testimonials from customers—athletes, chefs, musicians, and dreamers of every field—who’ve experienced real results through dedicated body care. Learn how our tailored rituals have empowered them to push boundaries and stay at their best. Browse their stories, get inspired, and see why so many trust us to support their journey.

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Wellness Technology . Healthy Life Conditioning

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What We Do

Empowering Your Well-Being Naturally with Technology-Infused Wear and Gear
Phiten blends award-winning Japanese innovation with everyday wellness. Our patented technology helps promote fast recovery, relaxation, and enhanced performance.

Feel the Power of Phiten—Trusted Worldwide
Explore products designed to keep you balanced, energized, and at your best.

Book a Wellness Consultation

Speak One-on-One With Our In-Store Specialist

Discover the right Phiten care plan tailored to your body’s needs—whether it’s for sport recovery, joint support, muscle care, or whole-body wellness.